Interesting NFT Use Cases — Dallas Mavericks
NBA team Dallas Mavericks, owned by billionaire and web3 enthusiast Mark Cuban, has been issuing pixelated player profiles, player jerseys and game ticket art as non-fungible tokens (NFTs).
You can check out all the collections here: http://mavscollectibles.com
These NFTs are distributed to fans for free as rewards for game attendance. Fans have to present in the stadium and scan in to claim their NFT.
What is a Mavs NFT?
Here is a description from Mavs official website:
“Mavs NFTs are specially created NFTs to reward Mavs fans who attend Mavs games. Each NFT will be special in its own way and created (minted) exclusively by Mavs fans for Mavs fans.
There will be at least one NFT minted for every game and will come in all shapes and sizes. It may be an art, it may be a photo, it may be something crazy that we dream up. We won’t know till we send it, but we promise it will be fun to have and fun to collect.
But wait, there is more…
You know how people always say they were at Moody Madness, or Dirk’s 30k point game, or 41–21–1 or when the Mavs won a finals game or Vince hit that amazing shot against the Spurs? Well, now you will finally have proof that you were there. Your Mavs NFT from the games you attend are your way of showing the world that you were there when Luka did something amazing. Or maybe when Boban was just being Boban and made everyone love him.
The more games you attend, the more Mavs NFTs you will get. The more game NFTs you get, the more rewards you will get from the Mavs. Go to all 41 regular season home games and you may get a one-of-a-kind Mavs NFT. We plan on having a ton of fun with Mavs NFTs and so will you.”
As you can see, Dallas Mavericks found an interesting way to leverage NFTs, add value to their most loyal fans and capture some of this value back as some of these NFTs become unique collectibles representing real experiences and historic moments.
“We want to be able to find ways so that not only can our consumers, our fans, buy tickets and resell them, but we continue to make royalties on them.” — Mark Cuban
Loyalty & Gamification
What we like even more is what options using NFTs for creating a next generation of loyalty program opens up.
“Go to all 41 regular season home games and you may get a one-of-a-kind Mavs NFT.”
It’s pretty hard to know who owns a physical product (i.e. basketball jersey) representing your brand, how long they have owned it, how many times it changed hands etc. However, with NFTs this information lives on blockchain and can always be accessed and played with by the brands.
This is an incredible way to gamify the customer journey and create an entirely new economy around fansmanship and customer loyalty.
What if you missed 1 or 2 games because you were out of town but still wanna claim the benefit that comes with owning all of those 41 NFTs? Well, you will be able to purchase those additional NFTs from somebody else who attended.
Now your attendance and passion for the club is not just a hobby but also an asset representing certain value in the Dallas Mavericks ecosystem. NFTs unlock scalability and transparency of this ecosystem.
“That is the opportunity I look for: How do you use new technology to disrupt industries? Because nobody sees it coming,” Mark Cuban mentioned on The Delphi Podcast.
Go Mavs!
About Yoloyolo
Yoloyolo is a web3 fashion and lifestyle app that helps brands unlock the potential of web3. By utilizing the power of web3 and NFTs, brands are able to kickstart unprecedented customer retention and organic growth which is crucial in today’s competitive world of commerce and rising customer acquisition cost. At the same time, Yoloyolo allows customers and fans to share in the value they create.
